With the advent of mobile, individuals must now navigate the fine line between their own privacy and the potential benefits offered by the newest applications. Mobiquity chief strategist Scott Snyder maintains that companies who use the crowd-sourced information they receive for everyone’s gain, not simply that own, will be the winners overall . Transparency is a big issue. If you tell your customers their data is being tracked—and they recognize the benefits they will receive—they will be more likely to cede some of their privacy. By handling user data and privacy in a respectful and informed way, companies will win over customers in both the short and long runs.
By: Scott Synder
Republished with Permission
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