Technology moves at an exponential pace and traditional organizations do not. True leaders cannot get left behind the digital curve. According to a recent McKinsey Study on Digital Quotient, Digital Leaders outperform their peers with 5X more revenue growth, 8X more operating profit growth, and nearly 2X better shareholder returns. Yet only 16% of companies are really positioned to be digital leaders in their respective markets. So while digital transformation is on the mind of most executives, there remains a significant gap in achieving the real impact of digitizing enterprises. To unleash these gains for your business true digital transformation requires rethinking how business is conducted including business processes, organization and talent, innovation models, and how to fully engage their digitally empowered customers.

Such transformation is evident across many sectors.

  • Medical institutions are using Artificial Intelligence like Watson to change the way cancer is treated.
  • Retailers are using Big Data and predictive analytics to create customized experiences for their shoppers.
  • Field workers are becoming "uberized", leveraging location-aware devices, apps, and messaging to better coordinate activities and increase productivity.
  • Buyers and sellers are leveraging Blockchain technology to increase privacy/security and reduce friction in payment systems.
  • Power generators are using the Internet of Things to gather system-wide information to help them better manage power distribution and consumption.
  • Entirely new business models and market opportunities are being created every day such as ride sharing, digital therapeutics, and drone delivery.

Despite the broad range of verticals and applications for the next generation digital technology, certain themes have begun to emerge. The technologies that are being employed are:

  • Connected (via pervasive Mobile, Web, and IoT touchpoints)
  • Aware (harnessing big data and analytics to understand historical patterns and context)
  • Smart (applying machine learning/AI to enable targeted, prescriptive actions)
  • Trusted (embedding privacy and security at all layers of interactions).

Phorum 2017 will focus on these key themes, and provide real world examples of how digital enterprises are doing things that weren't possible even two years ago. Attendees hear from thought leaders in these different areas, will meet and interact with solution providers that are leading the charge with new technologies and share experiences with enterprise users that are solving next generation problems.


Geoffrey Moore
Author, Speaker, Advisor

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore's life's work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore's most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn't like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

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{Visit again soon for more 2017 speakers}

President eHealth Solutions, Bioclinica

Vice President, Manufacturing Industries, GE Digital

VP for Strategic Research at Salesforce

Acxiom Corporation

Vice President, Information Technology, National Basketball Association

Vice President of Product Development, Technology & Product Organization, Comcast Corporation

Head of Alexa Skills Partners, Amazon

VP, Principal Analyst Serving Application Development & Delivery Professionals, Forrester

John C. Hower Professor of Technology & Digital Business, Professor of Marketing, The Wharton School

VP, Innovation, Performance and Technology, GSK

Managing Director of Capital Markets, Synechron

Program Director, Blockchain Labs & Garage, North America, IBM

Senior Staff Engineer / Manager, Qualcomm Research

Public Policy Manager, Lyft

CEO, Approach Infinity
COO, ISARA Corporation

Blockchain Program Lead and Chief Risk Officer, SEI

Vice President, Customer Engagement, Aktana

Principal, Vanguard

Chief Innovation & Technology Officer, Mobiquity

CEO, SpaceTime Insight

Chief Technology & Innovation Officer, Safeguard Scientifics

CTO and Co-Founder, Propeller Health

Regional Vice President and General Manager, SAP Sports and Entertainment



Registration and Continental Breakfast


Blockchain Workshop

Blockchain was one of the most talked about subject in 2016 and continue to remain a focus area across most of the industries in 2017 attracting significant investments. It's a very complex topic and has potential wide ranging implications. Join us at this workshop where industry experts will demystify blockchain, explain why blockchain is an innovation & a disruptor, what makes it different from other technologies, what are the building blocks of a blockchain and its ecosystem, how it can transform various industries and will share insights on its application, industry trends, potential use case, adoption challenges and expected time horizon.

Sandeep Kumar, Synechron
Eileen M. Lowry, IBM Blockchain Labs & Garage, North America
Susan Ramonat, SEI Blockchain

Innovating with Alexa Workshop

The Amazon Echo powered by the Alexa Voice Agent has quickly become one of the hottest consumer products on the market. But Alexa is also driving significant innovation for enterprises with use cases from hotel concierges and customer self-service to business intelligence and field services. The Alexa workshop will provide a hands-on view from Amazon and one of it's leading Alexa Integrators, Mobiquity, on how the technology is being applied in real use cases with the opportunity to get feedback on your own Alexa Concepts.

Michael Francisco, Amazon
Ty Rollin, Mobiquity


Phorum Open

"You never step in the same river twice," said Heraclitus roughly 2500 years ago - and you never come to the same Phorum twice, because even if we held it quarterly there would still be startling developments and disruptions to share and consider. Phorum regular Peter Coffee, of Salesforce and distinguished industry analyst Liz Herbert of Forrester Research open the day with a highlights reel of the extraordinary year since we last met, and put a frame around the picture that we'll all be co-composing for the rest of the day.

Peter Coffee, Salesforce
Liz Herbert, Forrester



IT's crosshairs have been re-positioned to target the data that's outside the wall. It once was the task of IT to capture the data by-products of business activity, so as to tell the business what it had done; now and in the future, it's increasingly important to capture measures of behavior and intention, in the world at large, so as to tell the business what it must do next. We'll discuss the challenges and payoffs of 24x7 connection at global scale.

Paul Boris, GE Digital
Michael Francisco, Amazon
Rob Schilling, SpaceTime Insight
Moderator - Geoffrey Moore


Networking Break & Demo Pit Speed Pitches



To inspire sources of data to cooperate in providing it, there must be a payback of added value to the provider. Whether it's detection of pre-failure signatures in a piece of hardware, or prediction of movie preferences for a streaming video subscriber, the hard work of delivering on awareness is a mandate for every organization. We'll talk about what that requires and how to do it better.

Julian Jenkins, PhD, GSK
Eric Redline, Aktana
Greg Tracy, Propeller Health
Moderator - Liz Herbert, Forrester


Working Lunch & Demo Pit Speed Pitches


Keynote - Geoffrey Moore

His groundbreaking first book, Crossing the Chasm, offered guidance to startup companies and is now in a third edition with more than a million copies sold; his latest book, Zone to Win, completes the picture with strategies for the established company. Phorum 2017 seeks to bring those same complementary perspectives to our Connected, Aware, Smart and Trusted sessions, making Geoffrey Moore an ideal featured guest at this year's gathering.



We're entitled, even obligated, to be skeptical of yet another spin of the wheel of "This time AI is for real." Decades of reality-checking struggle have passed since the 1955 Dartmouth memo that most would say was the beginning of that pursuit. In the past few years, however, there have been startling advances in "deep learning" and autonomous machine capabilities. We'll learn more about the barriers that have been broken by massive new data flows and powerful learning algorithms, as well as calibrating our radar to detect the remaining hype that still clutters the horizon.

Daniel Mellinger, Qualcomm Research
Sami Naim, Lyft
Mukhtar Ahmed, Bioclinica
Moderator - Peter Coffee, Salesforce



"Why am I always last?" asks youngest daughter Gretl in The Sound of Music. "Because you are the most important," is the reply -- and so it is with this session on earning and keeping the trust that keeps valuable data coming, and makes all subsequent value-adding transformation possible. Don't leave before this session: losing trust is easy, and earning it back once lost is hugely difficult.

Sheila Colclasure, Acxiom Corporation
Mark Pecen, Approach Infinity & ISARA Corporation
Ellen Rinaldi, Vanguard
Moderator - Scott Snyder PhD, Safeguard Scientifics


Networking Break & Demo Pit Speed Pitches


Putting it all together: Turning CAST into Enterprise Transformation

The NBA may be known for high flying athletes and live entertainment, but below the surface, they are becoming a powerful technology platform tapping into the power of sensors for optimizing player performance and leveraging a range of new immersive digital touchpoint to elevate the fan experience.

Also, hear from Chris Dixon of Comcast, one of the leaders of X1. Discover how he helped transform cable technology to meet and exceed consumer needs.

Ken DeGennaro, National Basketball Association
Chris Dixon, Comcast Corporation
Frank T. Wheeler, SAP
Moderator - Kartik Hosanagar, The Wharton School


Phorum Wrap Up & Demo Best in Show

Liz Herbert, Forrester


Networking Reception




The Phorum Showcase provides a space for cutting-edge technology companies to meet and demo their product with key enterprise decision makers. If you're interested in this unique opportunity to showcase your company, products, and services at one of the hottest gatherings of enterprise decision makers on the East Coast, please contact sponsors@philadelphiapact.com

Come join the Phorum Showcase to meet and demo your products and services with key enterprise decision makers.

This year's exhibitors include:

The 2017 Phorum Demo Pit


  • Win in the Pit
  • 2016 Participants
  • 2015 Participants
  • 2014 Participants
2016 Phorum Phoward Winner - RedOwl

With the innovative technologies in our Demo Pit and Phorum Showcase, presentations, and panels featuring some of nation's leading thought leaders, Phorum is a must attend event for business leaders that want to gain a competitive edge. These finalists will be able to demonstrate their technology and compete for the Phorum Phorward award for best in show.

The Phorum Demo Pit was created to allow startups to connect with C-level enterprise decision makers attending the Phorum conference. Participating companies will demo their product and/or solution to over 400 Phorum attendees. Our 2015 winner, Tesorio was accepted to and graduated from Silicon Valley's prestigious Y Combinator accelerator program and raised a funding round led by First Round Capital.


Phorum will take place at SugarHouse Event Center - North Entrance

SugarHouse Event Center | North Entrance | 1001 N Delaware Avenue | Philadelphia, PA 19125

FREE ON-SITE PARKING. SugarHouse provides free, on-site parking. Park in front of the North Entrance or use the garage with direct access to the Event Center from Level 2.

Click here for directions
  • About Phorum
  • About PACT
  • Advisory Board
  • News
  • Contact Us

Phorum is an enterprise technology conference for business and technology executives. It focuses on how enterprises can maximize the business value of specific technologies and innovation.

Industry thought leaders as well as hands-on practitioners will provide engaging content through keynotes, panels, and interactive discussions to help executives understand not just the technology but how the technology can be pragmatically applied to transform the enterprise and achieve strategic business goals.

In addition to keynote speakers and panels, the conference will also feature the Phorum Showcase exhibition area, and the always popular "Phorum Demo Pit" where conference attendees can experience, first-hand, some of the most innovative technologies being developed in the Greater Philadelphia area.

Each year top executives from around the country gather at Phorum in a highly entertaining and collegial atmosphere. Register now to see how Phorum 2017 will help you digitize your enterprise.

Driving Innovation and Growth for Businesses and Entrepreneurs in the Philadelphia Region

Philadelphia Alliance for Capital and Technologies (PACT)'s vision is to be the go-to resource for fast growing companies and a driver of entrepreneurship and innovation in the Philadelphia region.

At PACT, we provide our members with valuable content and connections to capital, coaching, and customers that will accelerate their growth and success, and to collaborate with other organizations to drive innovation and entrepreneurship in the region.

Learn more about PACT

Apr 10, 2017
Demo Pit Finalists Announced for Phorum 2017

Feb 27, 2017
Phorum 2017 Call for Demo Pit

Feb 22, 2017
Phorum 2017 Keynote Speaker Release

Feb 22, 2017
Learn more about our sponsorship opportunities

April 19, 2016
RedOwl Wins Top Start Up Prize at Phorum 2016

April 01, 2016
Demo Pit Finalists Announced for Phorum 2016

February 03, 2016
Phorum 2016 Call for Demo Pit

December 10, 2015
Phorum 2016 Keynote Speaker Release

December 07, 2015
Learn more about our sponsorship opportunities

October 22, 2015
Phorum 2016 Kickoff Release

March 18, 2015
Demo Pit Finalists Announced for Phorum 2015

February 10, 2015
Phorum 2015 Call for Demo Pit

December 16, 2014
Phorum 2015 to Examine Digital Transformation as Top Enterprise Tech Trend

April 16, 2014
Phorum 2014 Educates Attendees on Importance of Customer Engagement

March 31, 2014
Phorum 2014 Announces Demo Pit Finalists

March 24, 2014
Panelist Lineup Announced for Phorum 2014

February 26, 2014
Phorum Recognizes Sponsors of Upcoming 2014 Conference

January 29, 2014
Phorum 2014 to Explore Customer Engagement as Top Enterprise Tech Trend

March 13, 2013
Phorum Announces Congresswoman Allyson Schwartz, to Present Emerging Technology Award

March 12, 2013
Demo Pit at conference will feature cutting-edge technology

January 30, 2013
Thought Leaders from the Central Intelligence Agency (CIA), salesforce.com, and Forrester Research Added to All-Star Line-Up at Phorum 2013

December 12, 2012
Philadelphia to Host National Business Technology Conference, Phorum 2013, Focused on Harnessing Disruptive Technology

March 29, 2012
Phorum 2012 Cloud Computing Conference a success; energizes Philly Cloud community

March 29, 2012
UXFlip Named 'Best in Show' at Phorum 2012 Demo Pit

March 28, 2012
Phorum keynote Nick Carr: Think of the cloud-based Internet as the "world wide computer," not web

March 27, 2012
How the Cloud Melts Away Barriers to Growth for Philly Businesses

March 1, 2012
Phorum 2012 National Cloud Conference to Showcase Emerging Cloud Technologies for the Enterprise

December 7, 2011

National Cloud Computing Conference to be Held in Philadelphia

Press contact:
Kevin Jurrens
Broadpath, Inc.

For More Information About Phorum

General contact:
Dianne Strunk

Press contact:
Kevin Jurrens
Broadpath, Inc.